SwimMatch blue
Actions and active states
Our idea
Find the right lesson. Feel ready to swim.
SwimMatch connects swimmers and parents with independent instructors and pool facilities. Our identity should feel clear, capable, welcoming, and full of forward motion.
Logo
The three waves represent confidence built one lesson at a time. Keep the full mark clear and easy to read.
Give the mark room to breathe.
Use it on simple, high-contrast backgrounds.
Colour
Blue signals action and confidence. White and soft surfaces keep every journey easy to scan.
Deep water
Strong supporting contrast
Clear water
Soft highlights
Pool white
Primary canvas
Type
Righteous brings energy to headlines. Nunito keeps practical information warm and readable.
RIGHTEOUS · HEADLINES
Ready for the water
NUNITO · EVERYDAY WORDS
Choose a time that works for your family.
How SwimMatch feels
Trusted
Make credentials, prices, times, and terms easy to understand.
Calm
Use breathing room, clear steps, and reassuring plain language.
Progressive
Guide every swimmer toward the next achievable milestone.
Photography and motion
Show real swimming, visible faces, clear water, and genuine moments of learning. Let the picture appear first, raise headline words one by one, then float the useful card into view. Motion stays gentle, liquid, and never gets in the way.